Business Owners

 Placemat advertising offers a unique, low-cost opportunity to reach local residents or travelers as they are waiting for their meals. Mat Ads offers a distinct difference over other placemat companies; we highlight a non-profit organization in the community on the mats and donate at least 10% of our profits to help that group.  Our goal is to help local businesses grow and assist the community where they live and work. 

Why advertise on placemats?

• Captive audience – Your ad is directly in front of the customer while they wait for a meal at their local restaurant.
• High Reader Rate - Placemats have proven to have a readership rate of 85%.
• Exclusivity – We will only have one advertiser per category.
• Renewal – Current advertiser will be given an opportunity to renew before approaching anyone else in your category.
• Low-cost – Spend less than one cent per ad for most disposable mats.
• Maximum exposure – Since there is only 1 page, readers never have to flip through to find your ad.  Your business is ALWAYS on the front page.
• Constant, repeated exposure - During each campaign your ad will appear at least 15,000 times over a 3 – 4 month period.  Frequent diners will see your ad repeatedly, providing them with that “up to 6 times” of seeing or hearing about you before they visit your business.
• No hidden costs – The fee includes ad design or upload, layout, and professional printing. 

We offer 2 kinds of 11 x 15 placemats for advertising: 

1)      Full color laminated mats that are continuously wiped off and reused for 6 months.

2)      Two color paper mats that are disposable and stocked for 3 months.

 Because of the increased length of advertising time and the full-color, the laminated mat space cost more than the disposable mats.

 Restaurants are some of the most visited businesses in community, with hundreds of visitors each day.  A Mat Ad can reach the attention of potential customers who may have never heard of your business, but may need your product or services now or in the future.

 Fact: 89% of customers who dine out at restaurants report an annual income over $35,000 per year or higher.  You can reach this group for less than a penny per impression.

 Fact: 69% of newspaper advertisers report little to no noticeable results from display advertising.  77% of business owners report advertising on TV and radio with NO noticeable results, with an expense of over $1,300 per month.  

Take-out menus are available periodically; please ask if you are interested in this type of advertising.  Prices depend on restaurant quantities and types of menus.

 11 x 15 Placemat Layout and space #s 

Placemat Advertising Rates

Placemats come out to approximately 1 cent per impression.  The total cost of advertising depends on the number of disposable mats printed for a restaurant based on the number of customers they seat during a month.  An example would be a restaurant that seats 5,000 people per month would cost an advertiser approximately $125 for a 3 month period.  A restaurant that seats 20,000 per month would obviously cost more, but you would get more exposure.  

Check with us to see what restaurants currently have openings available for advertisers to get a rate sheet, or get on a wait list for upcoming printings.

 Repeat advertiser will get a 10% discount off their ad.

Visa, MasterCard, and business checks are accepted.   Our rates include all layout, printing, and proofs. 50% is due upfront and is required to hold your space and exclusivity, the remaining is due after receiving the proof.